Maranello Motorsport is a renowned Ferrari specialist based in Richmond, Melbourne. Initially established as a prominent race team, Maranello Motorsport has achieved remarkable success, including wins at the Bathurst 12 Hour in 2014 and 2017. Apart from their racing achievements, Maranello Motorsport offers a range of services catering to enthusiasts of exotic classic and modern supercars, including vehicle sales, sourcing, servicing, and restoration.
Bluesight Studio recognised that Maranello Motorsport's existing website was outdated and failed to convey the prestige and market position of the business. It did not align with the level of sophistication and elegance that their target customers would expect when considering the purchase or servicing of an exotic car. Maranello Motorsport agreed with this assessment and sought a complete redesign and redevelopment of their website to better reflect their brand image and services. WordPress was chosen as the Content Management System (CMS) for its flexibility and ease of use.
Bluesight Studio collaborated closely with Maranello Motorsport to understand their brand identity, target audience, and business objectives. The new website design focused on enhancing user experience, improving visual appeal, and showcasing the high-end services and vehicles offered by Maranello Motorsport. Special attention was given to creating a seamless browsing experience for users interested in purchasing or servicing exotic cars.
Bluesight Studio developed a clear hierarchy for Maranello Motorsport's website to facilitate easy navigation for users seeking specific content. They identified three main pillars: Sales, Services, and Racing & Trackdays, to encompass the variety of services offered by Maranello Motorsport. Additionally, sections for news, events, and parts sales were included to provide a comprehensive user experience.
The website's design reflects the prestige and exclusivity associated with the Maranello Motorsport brand. Bluesight Studio opted for a colour palette that switched the primary colour from white to black, while retaining the signature red accents that are synonymous with Ferrari. This choice of colour conveys a sense of luxury and sophistication, fitting for a business of this calibre.
To enhance the visual appeal of the website, red strokes with a glow effect were used to outline elements and add a touch of dynamism. This effect also serves to draw attention to interactive elements, providing users with a visually engaging experience. Despite the striking colour scheme, the design maintains a minimalist approach, allowing the stunning car photography to take centre stage.
For the typography, Bluesight Studio selected the Inter font in a variety of weights for both headings and body copy. Inter's tall X-height ensures legibility, even at smaller sizes, making it an ideal choice for a website that prioritises readability and aesthetics.
Overall, the website design and structure created by Bluesight Studio effectively showcases Maranello Motorsport's brand identity and offerings, providing users with a seamless and engaging browsing experience.
Given that Maranello Motorsport's previous website used WordPress as its CMS, Bluesight Studio decided to continue with WordPress for the new website. This choice allowed them to leverage the familiarity and flexibility of the platform while tailoring it to meet Maranello Motorsport's specific needs.
Bluesight Studio developed a bespoke theme for the website, ensuring that it aligns with Maranello Motorsport's business goals and brand identity. This custom theme not only enhances the visual appeal of the website but also provides a unique and tailored experience for visitors.
To accommodate the diverse content requirements of Maranello Motorsport, Bluesight Studio created several custom post types. These include a post type for vehicle listings, allowing them to be categorised based on attributes such as brand, transmission, vehicle use, and driving side. Additionally, custom post types were added for parts listings and team members, providing flexibility in showcasing these aspects of the business.
The website theme utilises a combination of Advanced Custom Fields (ACF) for posts with rigid templates, such as car listings and parts, and custom-built Gutenberg blocks for main pages. This approach allows for a flexible layout that can cater to varying amounts of content, ensuring that each page can be customised to effectively communicate the desired information.
Overall, the WordPress development by Bluesight Studio has resulted in a website that not only meets the functional requirements of Maranello Motorsport but also reflects the brand's identity and enhances the user experience.
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