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HomeGlossary TermsAccessibility


Accessibility in the context of digital marketing refers to the design and development of websites, applications, and digital content in a way that ensures easy and equal access for all users, including those with disabilities. It involves creating digital experiences that can be navigated and understood by individuals with diverse abilities and disabilities, such as visual, auditory, motor, or cognitive impairments.

Accessible design principles include providing alternative text for images, creating readable and understandable content, offering keyboard navigation options, and ensuring compatibility with assistive technologies. Prioritizing accessibility not only enhances user experience but also aligns with ethical and legal considerations, promoting inclusivity and equal access to information and services on the internet.

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