Local SEO

Local Search Engine Optimization (SEO) is a digital marketing strategy focused on optimizing a business's online presence to improve its visibility in local search results. The goal is to attract local customers searching for products or services in a specific geographic area. Local SEO involves optimizing the business's website, Google My Business listing, online reviews, and local citations to ensure accurate and consistent information. It also includes strategies such as local keyword targeting, location-based content, and encouraging customer reviews to enhance the business's visibility in local searches. Local SEO is particularly crucial for brick-and-mortar businesses aiming to attract customers in their vicinity.