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HomeKnowledgeSEOReddit vs Google | Why users are adding 'Reddit' to their searches

Reddit vs Google | Why users are adding 'Reddit' to their searches

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When it comes to searching for answers, Google and Reddit are key players in providing information. Google has been and still is the most popular search tool, but Reddit is now a strong competitor, particularly in Google's search results. This article examines the disparities between Reddit vs Google, the reasons for Reddit's growing presence in SERPs, and whether website owners should focus on Reddit instead of traditional SEO strategies.

What is Reddit?

Reddit is often referred to as the "front page of the internet," and for a good reason. It's a vast collection of forums, or "subreddits," where users can share content, engage in discussions, and vote on posts and comments. With millions of active users and a wide range of topics, Reddit has become a hub for knowledge sharing, news dissemination, and community building.

Why are Google users adding 'Reddit' to the end of their searches?

Google users are increasingly adding "Reddit" to their Google searches to find information that is not readily available elsewhere. Reddit's strength lies in its user-generated content, which often provides first-hand experiences, opinions, and insights that are valuable to users seeking authentic information. Google users have started adding 'reddit' to their searches. By using the 'reddit hack', users are able to filter the usual Google results, and tap into Reddit's wealth of user-generated content and find answers to their questions that may not be easily accessible through traditional search engine results.

An example of adding 'Reddit' to a Google search for better first hand answers

Usual search result form google without 'reddit' included in the search
Usual search result form google without 'reddit' included in the search query
The first result from google - This particular recipe has 815 words to read before getting to the actual recipe
The first result from Google - This particular recipe has 815 words to read before getting to the actual Bolognese recipe
Search result from google with 'reddit' included in the search query.
Search result from google with 'reddit' included in the search query.
Top reddit Google Search result for Spaghetti Bolognese recipe
Top reddit Google Search result for Spaghetti Bolognese recipe

So why is this better? Well the top result from Google is not necessarily the best recipe for a Spaghetti Bolognese, its the one that has the best SEO. Whereas the Reddit result is in the 'Cooking' Sub-reddit, a forum of users that will be full of cooking enthusiasts and will have tried hundreds of Spaghetti Bolognese recipes. The post has 96 comments and in those comments will be links to recipes, additional tips and an organic discussion. I don't know about you, but I'd much prefer to have a meal on the recommendation of cooking enthusiasts rather than an SEO expert like myself that barely knows how a microwave works!

Is Reddit a better search engine than Google?

While Reddit can be a valuable source of information, it falls short as a traditional search engine due to its substandard search facilities. Reddit's search functionality is known to be clunky and often delivers irrelevant results. However, when used in conjunction with Google, Reddit can be a powerful tool for finding specific information or answers to niche questions. However, the relationship between google and reddit, when used in conjunction can be a powerful tool for finding excellent first-hand answers to your queries.

Why is Reddit ranking highly in Google's SERPs?

One of the key reasons Reddit is ranking highly in Google's SERPs is its user-generated content. Reddit is full of discussions, opinions, and personal experiences that are highly relevant to certain queries. Google's algorithms acknowledge the importance of this content and frequently favour Reddit discussions in its search results. This is relevant for specific or specialised searches where user-created content is likely to offer a detailed response.

Should website owners start using Reddit instead of working on their SEO?

While Reddit can be a valuable addition to a website owner's marketing strategy, it should not replace traditional SEO efforts. Reddit's value lies in its ability to provide authentic, user-generated content that can answer specific questions or provide unique insights. However, Reddit does not provide a direct link back to your website, so it cannot directly drive traffic to your site.

Website owners should view Reddit as a complementary tool to their SEO efforts, using it to engage with users, answer questions, and build brand awareness, but not as a replacement for traditional SEO tactics.

How has AI had an effect on search engines?

The moment tools such as ChatGPT, Gemini and Microsoft Copilot hit the market, they have had a massive impact on SEO and how users search.

AI for content creation

Many website owners are now utilising artificial intelligence (AI) to assist in generating blog content, a practice that has sparked controversy within the digital marketing industry. While some argue that AI can streamline the content creation process and help improve efficiency, others are concerned about the potential loss of human creativity and authenticity. Additionally, there are ethical considerations surrounding the use of AI in creating content, as it may contribute to the spread of misinformation or biases. Due to the increase of AI written content ranking highly in Google SERPs users are longing for authentic content, the likes of which can be found on platforms such as Reddit and Quora.

Despite these challenges, the trend of using AI for blog content creation shows no signs of slowing down as businesses strive to keep up with the demands of online marketing in the digital age.

AI integration with search engines such as Bing

As technology continues to advance, the integration of artificial intelligence (AI) with search engines like Bing is becoming increasingly prevalent. This marriage of AI and search engines is revolutionising the way we access information online, providing more relevant and personalised search results.

With AI algorithms constantly learning and adapting, users can expect a more intuitive and efficient search experience. From predictive text to image recognition, AI is enhancing the capabilities of search engines, making it easier for users to find what they're looking for quickly and accurately. As this integration continues to evolve, we can expect even more personalised and efficient search results in the future.

What alternative search engines are available?

Many people bemoan Google because website content is now tailored for search engines rather than humans seeking concise answers. For instance, searching for a recipe often yields lengthy essays about the dish's history before presenting the actual recipe.

While Google is the market leader in internet search, there alternatives available such as those listed below:

  1. DuckDuckGo: DuckDuckGo is known for its commitment to user privacy, as it does not track or store user data. It also offers a clean and user-friendly interface, making it a popular choice for those concerned about privacy.
  2. Bing: Bing is Microsoft's search engine, and while it may not have the same market share as Google, it still boasts a significant user base. Bing's image and video search capabilities are particularly strong, making it a popular choice for multimedia searches.
  3. Yahoo: Yahoo was once a dominant player in the search engine market but has since declined in popularity. However, Yahoo still offers a search engine that integrates with its news and entertainment content, making it a comprehensive portal for information.
  4. Ecosia: Ecosia is a unique search engine that uses its ad revenue to plant trees around the world. Users can see how many trees they have helped plant through their searches, making it a popular choice for those looking to make a positive impact on the environment.

In conclusion, Reddit and Google serve different purposes in the realm of search and discovery. While Google remains the dominant search engine for general queries, Reddit has carved out a niche for itself as a valuable source of user-generated content. By understanding the strengths and weaknesses of each platform, website owners can leverage both Google and Reddit to enhance their online presence and engage with their target audience.

Posted: March 6, 2024 
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