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WordPress Web Development Caulfield

Expert website design and development services

Transform your business with experienced website developers in Caulfield, Melbourne. Our team specialises in crafting impactful WordPress websites that drive success for your business.
Calculate your website cost today

Why work with Bluesight Studio?


We are WordPress experts

Discover a suite of digital marketing solutions to elevate your online presence. Our skilled WordPress specialists excel in turning your concepts into reality, helping you achieve your digital marketing objectives. By fully grasping your business, we deliver precise and innovative solutions tailored to your needs.


We work in collaboration with you

At Bluesight Studio, collaboration is key. We'll walk you through each stage of the website development process, ensuring you grasp every detail and can contribute to the appearance and functionality of your site. Let's work together to create something truly exceptional.


Ongoing support 

Our relationship goes beyond project delivery. Bluesight Studio provides more than just a WordPress website – we deliver continuous support to ensure your business website grows and flourishes alongside you. Additionally, we offer a range of services including SEO, Social Media Management, and design, making us your comprehensive solution for all your digital marketing requirements

Why choose WordPress?

Enhance your online presence with the exceptional capabilities of WordPress, the CMS powering 45.8% of the internet. Perfect for small to medium-sized businesses in Caulfield looking for an intuitive content management system. Our team is prepared to design a tailored WordPress website that aligns with your specific goals and needs. We collaborate with you throughout the WordPress development journey to ensure your new site helps achieve your business objectives.

Search-engine friendly

WordPress simplifies the creation of content that ranks well on Google, ensuring your customers can easily discover your business!

Limitless options

Whether your business provides services, sells products online, or requires other functionalities, a WordPress website can accommodate a variety of needs.

Mobile responsive

We ensure your website looks stunning on all devices, guaranteeing an enjoyable experience for your customers every time they visit.

Easy to manage

With the WordPress CMS, managing your site is a breeze. You can effortlessly add new pages, blog posts, or products whenever you need.

Safe and secure

We prioritise your safety and that of your users by implementing built-in tools that ensure 24/7 protection for your site.

Designed for your brand

WordPress empowers web experts to craft custom themes, allowing us to align your business website with your brand and create user journeys that drive conversions.

WordPress services we provide

WordPress custom theme development

We specialise in crafting custom-designed WordPress themes that align seamlessly with your branding, ensuring an exceptional user experience. We collaborate with you throughout the web design process to achieve your vision.

WordPress website audits

Uncertain about the necessity of a new website? Sometimes, all it takes are a few adjustments or updates to your media and copy. Allow us to assess your site, and we'll advise you on the next steps.

WordPress training and support

We provide WordPress training and ongoing support, empowering you to manage your website. If you prefer, our team is more than capable of handling it for you.

WordPress website hosting

We offer top-notch WordPress hosting services through our trusted partner. With us, you can rest assured that your website is in good hands, ensuring it's always available for your users.

WordPress on-page SEO

After building your new website, it's crucial to consider how customers will discover it. Our Search Engine Optimisation (SEO) solutions help your website rank organically for search terms your ideal customers are searching for.

Pay per click campaigns

Seeking immediate web traffic? Invest in PPC campaigns to appear at the top of relevant Google searches and drive traffic to your site.
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"Bluesight Studio has been our go to for all our graphic design needs. From website building, logo design, packaging designs and promotional material - Keir, at Bluesight Studio, has always delivered exceptional quality in a timely manner. Along with creating how-to videos for the less tech savvy among us, so we could play around in our own time."
Sarah Graham - Passel Foods

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Premium WordPress plugins as standard

We typically include the following high-quality plugins as standard practice, though the specific ones may vary based on the project's requirements. This approach ensures your website has a strong potential to rank well in search results and load quickly for your audience.

Advanced Custom Fields (ACF) Logo

Advanced Custom Fields

ACF (Advanced Custom Fields) enables the management and creation of new custom fields, post types, and taxonomies, facilitating the development of highly customised and dynamic websites.
WPMUDEV SmartCrawl Pro logo

Smart Crawl Pro

Smartcrawl Pro streamlines the process of enhancing website visibility and performance on search engines. Utilise its user-friendly interface and powerful tools to improve SEO and optimise your site overall.
WPMUDEV Hummingbird Pro logo

Hummingbird Pro

Hummingbird Pro accelerates websites by providing features like file compression, browser caching, and performance monitoring. This guarantees fast loading times and an excellent user experience.
Smush Pro logo

Smush Pro

Smush Pro is a robust image optimisation tool that automatically compresses and resizes images without sacrificing quality. It also offers features like lazy loading and bulk optimisation.
WPMUDEV Defender Pro logo

Defender Pro

Defender Pro helps website admins proactively ensure the integrity and security of their site. It includes firewall protection, malware scanning, and login attempt monitoring.
WPMUDEV Forminator Pro logo

Forminator Pro

Forminator Pro empowers you to create engaging and functional forms for various purposes, including contact forms, surveys, and quizzes. It offers integrations, payment options, and advanced form analytics.

Integrate your WordPress website with other software

Your website might need to communicate with other systems or tools your business uses. WordPress offers integrations that make these connections possible. Some of the integrations include:

Mailchimp Logo


Google Analytics Logo

Google Analytics

SEMRush Logo


AHRefs Logo


Google Search Console Logo

Google Search Console

Google Ads logo - a green yellow and blue line that looks like an A

Google Ads

WooCommerce Logo - White Speech bubble with the word Woo written in it.


Youtube logo - White triangle pointing right on a red rounded rectangle


Linked in logo - A white rounded square with the white letter 'in' inside the square.


Facebook logo - a lowercase F on a blue background


X logo - an X on a black background


Eventbrite logo - a lowercase e at a slight angle on an orange background


ZOHO Logo - a red, blue, green and yellow square intersecting one another horizontally.


Zapier Logo - An orange asterix


Hotjar logo - an orange background with 2 wavy lines representing smoke rising


+ More


We believe in transparency regarding our prices, unlike other web agencies. We believe that knowing the costs upfront can help you make a decision more efficiently.

Website design and development costs can vary significantly due to the bespoke nature of our projects. There is no 'one size fits all' price. The advertised prices below should be considered as a guide. If you would like a detailed quote tailored to your business, please get in touch.

$12K - $20k
£6k - £10k+
Website built on WordPress CMS
Mobile Responsive
2 - 3 Months
2 - 3 Months
Training Manual
Bespoke Design
Client Collaboration
Design Amendment Rounds
Powered by WooCommerce
Powered by WooCommerce
Training Session
Content Upload
Core Pages
All Pages
Priority Project
Custom SEO Titles and Descriptions
Special Functionality
Support Retainer
Hosting Retainer

Small Business or Start-up and looking for a more cost effective solution?

We understand that not all businesses can afford to invest a large sum of money into a website development project or have the time to learn the intricacies of a website building tool.

If this sounds like you, consider RISE by Bluesight, a 12-month subscription starting at £300 / $600 AUD per month.

RISE offers a cost-effective way to establish your business online using WordPress as your CMS. This allows your digital presence to expand as your business grows.

View Rise by bluesight

The WordPress website design and development process

1. Discovery meeting for your website project

Before we start any project, we must first understand what it is you are trying to achieve through having a new website. This background research will help us to give you an accurate proposal and will inform how much investment will be required.

To achieve this we will have a meeting either at your premises in Caulfield or via a video call where we will chat about your business to understand your goals and objectives, what your business does, and who are the users we want to try and appeal to. 

From here we will go away and put together a project proposal that includes information on various aspects of the project, this will include details about how many custom templates will be provided to facilitate the websites functionality, what additional plugins may be required outside of our standard set, and also the investment required for the project.

2. Planning your website

Once the website project proposal has been signed off on we will then put together a sitemap.

A sitemap is a diagram that is laid out in a hierarchal structure. It outlines what pages will be included on the website and where they will sit in relation to other pages. 

Once the sitemap has been agreed, we will then move onto creating wireframes for each of the templates that will have been defined in the project proposal. A wireframe is a basic outline of what will be included on each template and allows us to ensure that all functionality has been achieved. We create wireframes before moving onto high fidelity prototypes as they allow us to work without the distraction of colour, fonts and other decorative website elements.

3. High fidelity prototypes

Once the website planning phase has been complete, we will move onto creating two high fidelity prototypes for your homepage. A prototype is a static design that will represent what your website will look like once it has been developed.

By providing you with a couple of design directions we hope that one of them will be something that captures your interest. We provide a couple of rounds of refinement to allow you to provide feedback and get to a point where both yourselves and Bluesight Studio are happy to proceed. 

Once the homepage template design has been signed off, we will then apply the same styling to the remaining number of templates outlined in the project proposal, these usually include at least the following; Contact Page, Blog Archive, Blog Post, Core Template. Other templates are likely necessary and will be added to meet your websites needs. We provide an opportunity to give feedback on all templates before they go into development. 


4. Development process

Now that all the designs for your website have been agreed upon, it is time to take those static designs and turn them into a fully functioning WordPress Website.

This is a process known as development, it requires the use of 3 main coding languages (HTML, CSS & JS). The development process usually takes around 3-4 weeks depending on how many templates are requires and how complex the website designs are. 

5. Content creation

While the website development takes place, this is a great opportunity for you to start putting your content together and planning where all your copy, images and other media files will be shown on the website.

Content creation and copywriting can either be done by yourself or Bluesight Studio have a network of Photographers, Copywriters and other creators who can provide their services for an additional fee.

6. Testing and content upload

After the website development process and the content creation has been complete, we will begin to take all the content provided and start to upload it into the website. While we upload the content we will also be checking to see if there are any bugs or glitches that arise and will ensure these issues are resolved to ensure your new WordPress website looks slick and functions smoothly. Once we are happy with the website we will then send a link to you allowing you access to the development site so you can perform your own internal testing and report back. You can also let us know if you want any of the content tweaked.

7. Website launch and training

Once you are 100% happy with your new website, we will then perform the process of redirecting your old site to the new version. We only do this early on in the working week, this ensures that if there are any issues with the site after launch we are available to fix any mishaps, this safeguards your brand image and ensures that no business is lost on your end. 

Either just prior or after the website launch, we will provide you with a training session via a video call. This session will run through the backend controls of your WordPress website and gives you the freedom to edit content and add new pages without the need to come to us. Although if you are ever uncomfortable with editing your website, we are more than happy to lend a helping hand. 

As standard we provide 2 months of free support post launch to give you peace of mind if anything arises that should not, we are on hand to provide our expertise. We also provide support retainers that are billed annually.


WordPress is a versatile and user-friendly Content Management System. It empowers you with control, flexibility, and a vast range of plugins for your custom needs.

Timelines vary based on project complexity. We provide tailored estimates during our initial consultation to ensure realistic expectations. A custom designed and developed WordPress website will take 3 months on average.

We only take on complete site redesigns, why? If we receive a website that has been worked on by a different agency, it can make it hard to provide ongoing support.

Yes, we provide continuous support and maintenance services to keep your website running smoothly and up to date.

We include SEO best practices into our development process. This ensures your website is well-optimized for search engines from the start. We also offer SEM (Search Engine Marketing) solutions including on-page SEO services and paid ads. These additional services allow the greatest possibility allowing your your newly built website can be discovered by users on Google.

Certainly. Whether you need a simple online store or a robust e-commerce platform, we tailor WordPress to meet your specific needs.

Being local allows us to understand the local market of Caulfield intricately, tailoring your website to resonate with the local audience. It also allows us the option of visiting your business to fully understand what your brand is about.

Reach out through our contact form, and let's book in a call to discuss your project, goals, and how we can bring your vision to life.

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