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Web Design & Development Hawthorn

Expert website design and development services

Expert website developers in Hawthorn, Melbourne. We craft dynamic websites for your business using WordPress, ensuring it leaves a lasting impact and drives success.
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Why work with Bluesight Studio?


We are WordPress experts

Transform your online presence with our comprehensive suite of digital marketing services. As a team of skilled WordPress experts, we specialize in bringing your ideas to life. Our deep expertise in digital marketing ensures we can help you reach your online goals effectively. We take the time to understand your business thoroughly, delivering precise and creative solutions tailored to your needs.


We work in collaboration with you

At Bluesight Studio, collaboration is at the heart of what we do. We'll be your guides through every stage of the website development process, ensuring you understand each step and can provide valuable input on how your website looks and functions. Together, let's create something truly exceptional.

Ongoing support 

Our partnership extends far beyond project completion. With Bluesight Studio, you receive more than just a WordPress website. We provide ongoing support for your business website, ensuring it evolves and thrives alongside your goals. Additionally, we offer a range of services including SEO, Social Media Management, and design services, making us your one-stop-shop for all your digital marketing needs.

Why choose WordPress?

Enhance your online presence with the unmatched capabilities of WordPress, the CMS powering 45.8% of the internet. Perfect for small to medium-sized businesses in Hawthorn seeking an intuitive content management system. Our team is prepared to craft a tailored WordPress website that fulfils a range of unique objectives and specifications. We collaborate with you throughout the WordPress development process to ensure your new website aligns with and advances your business goals.

Search-engine friendly

WordPress offers powerful tools and plugins that can help optimize your website for search engines like Google. With the right SEO strategy and content, you can improve your website's visibility and make it easier for your customers to find you online.

Limitless options

WordPress is incredibly versatile and can accommodate a variety of business needs. Whether you're looking to create a service-based website, set up an online store with ecommerce functionality, or something else entirely, WordPress can be tailored to meet your requirements.

Mobile responsive

Your WordPress website can adapt to different screen sizes, ensuring that your customers always enjoy a great experience whether they're browsing on a desktop, tablet, or mobile device.

Easy to manage

The WordPress CMS simplifies site management, allowing you to effortlessly add new pages, blog posts, or products at your convenience.

Safe and secure

We prioritize your safety and security and that of your users by implementing built-in tools that ensure your site is protected around the clock.

Designed for your brand

WordPress empowers web professionals to craft custom themes, allowing us to align your business website with your brand and design user journeys that drive conversions.

WordPress services we provide

WordPress custom theme development

We design unique WordPress themes tailored to match your branding seamlessly, ensuring a superb user experience. Our team collaborates with you throughout the web design process.

WordPress website audits

Unsure if you need a new website? Sometimes, a few tweaks or updates to your media and copy are all that's needed. Allow us to assess your site, and we'll advise you on the next steps.

WordPress training and support

We provide WordPress training and continuous support, empowering you to manage your website independently. Alternatively, if you prefer, we can manage it for you.

WordPress website hosting

We offer top-tier WordPress hosting through our trusted partner. With us, your website is in good hands, ensuring seamless availability for your users.

WordPress on-page SEO

After constructing your new website, it's crucial to consider how customers will discover it. We provide Search Engine Optimization solutions to enhance your website's organic ranking for search terms that align with your ideal customer's search queries.

Pay per click campaigns

Seeking immediate web traffic? Invest in PPC campaigns to secure top placements in relevant Google searches, effectively driving traffic to your site.
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"Initially we contacted Bluesight Studio for help in managing the SEO and the general maintenance side of our old website, it quickly became apparent that we needed to up our game and our image in so far as the old site we had was clunky and not as visually attractive as it could be, also our social media posting was haphazard to say the least. The website speaks for itself now, as does the social media posts that Keir is responsible for. Working with Keir at Bluesight is an absolute pleasure, he is responsive, helpful, creative, technically gifted and has such fantastic ideas. Personally, I have learnt so much in such a short space of time. I only wish I had found him sooner! I cannot recommend Bluesight Studio highly enough and am looking forward to working with them to move our business forward for many years to come."
Jo King - Owner - The Little Goat Soap Company

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Premium WordPress plugins as standard

As a standard practice, we typically incorporate the following high-quality plugins into our websites. However, the specific plugins may vary depending on the project's requirements. This approach ensures that your website has a strong chance of ranking well in search results and delivers fast loading times for your audience.

Advanced Custom Fields (ACF) Logo

Advanced Custom Fields

Adds the functionality to create and manage new custom fields, post types and taxonomies, this allows us to build on the standard WordPress functions and cater your site to your needs.
WPMUDEV SmartCrawl Pro logo

Smart Crawl Pro

SmartCrawl Pro streamlines the process of enhancing website visibility and performance on search engines. Utilize its user-friendly interface and powerful tools to elevate SEO and overall site optimization.
WPMUDEV Hummingbird Pro logo

Hummingbird Pro

Hummingbird Pro accelerates websites by providing features like file compression, browser caching, and performance monitoring. This guarantees that your website loads swiftly, providing an excellent user experience.
Smush Pro logo

Smush Pro

Smush Pro is a robust image optimisation tool that automatically compresses and resizes images without compromising quality. It also offers additional features like lazy loading and bulk optimization.
WPMUDEV Defender Pro logo

Defender Pro

Defender Pro empowers website administrators to proactively safeguard the integrity and security of their site. It offers firewall protection, malware scanning, and login attempt monitoring to enhance website security.
WPMUDEV Forminator Pro logo

Forminator Pro

Forminator Pro enables you to create interactive and functional forms for a variety of purposes, including contact forms, surveys, quote calculators, and quizzes. It offers integrations, payment options, and advanced form analytics to enhance your form-building experience.

Integrate your WordPress website with other software

Your website might need to communicate with other systems or integrate with various tools your business uses. WordPress offers a range of integrations to facilitate this, including but not limited to:

Mailchimp Logo


Google Analytics Logo

Google Analytics

SEMRush Logo


AHRefs Logo


Google Search Console Logo

Google Search Console

Google Ads logo - a green yellow and blue line that looks like an A

Google Ads

WooCommerce Logo - White Speech bubble with the word Woo written in it.


Youtube logo - White triangle pointing right on a red rounded rectangle


Linked in logo - A white rounded square with the white letter 'in' inside the square.


Facebook logo - a lowercase F on a blue background


X logo - an X on a black background


Eventbrite logo - a lowercase e at a slight angle on an orange background


ZOHO Logo - a red, blue, green and yellow square intersecting one another horizontally.


Zapier Logo - An orange asterix


Hotjar logo - an orange background with 2 wavy lines representing smoke rising


+ More


Transparency is key to us, which is why we openly share our prices unlike other web agencies. We understand that knowing the costs upfront can help you make decisions faster.

Please note that website design and development costs can vary significantly based on the bespoke nature of each project. The prices listed below serve as a general guide. For a detailed quote tailored to your business needs, feel free to reach out to us.

$12K - $20k
£6k - £10k+
Website built on WordPress CMS
Mobile Responsive
2 - 3 Months
2 - 3 Months
Training Manual
Bespoke Design
Client Collaboration
Design Amendment Rounds
Powered by WooCommerce
Powered by WooCommerce
Training Session
Content Upload
Core Pages
All Pages
Priority Project
Custom SEO Titles and Descriptions
Special Functionality
Support Retainer
Hosting Retainer

Small Business or Start-up and looking for a more cost effective solution?

We know not all businesses are in a position to invest a heap of cash into a website development project. Or you don't have the time to learn the ins-and-outs of a website building tool.

If that sounds like you, look at RISE by Bluesight, a 12 month subscription offering starting at £300 / $600AUD per month.

RISE provides a cost effective way of putting your business online using while still using WordPress as CMS. Allowing your digital presence to grow as you do. 

View Rise by bluesight

The WordPress website design and development process

1. Discovery meeting for your website project

Before we start any project, we must first understand what it is you are trying to achieve through having a new website. This background research will help us to give you an accurate proposal and will inform how much investment will be required.

To achieve this we will have a meeting either at your premises in Hawthorn or via a video call where we will chat about your business to understand your goals and objectives, what your business does, and who are the users we want to try and appeal to. 

From here we will go away and put together a project proposal that includes information on various aspects of the project, this will include details about how many custom templates will be provided to facilitate the websites functionality, what additional plugins may be required outside of our standard set, and also the investment required for the project.

2. Planning your website

Once the website project proposal has been signed off on we will then put together a sitemap.

A sitemap is a diagram that is laid out in a hierarchal structure. It outlines what pages will be included on the website and where they will sit in relation to other pages. 

Once the sitemap has been agreed, we will then move onto creating wireframes for each of the templates that will have been defined in the project proposal. A wireframe is a basic outline of what will be included on each template and allows us to ensure that all functionality has been achieved. We create wireframes before moving onto high fidelity prototypes as they allow us to work without the distraction of colour, fonts and other decorative website elements.

3. High fidelity prototypes

Once the website planning phase has been complete, we will move onto creating two high fidelity prototypes for your homepage. A prototype is a static design that will represent what your website will look like once it has been developed.

By providing you with a couple of design directions we hope that one of them will be something that captures your interest. We provide a couple of rounds of refinement to allow you to provide feedback and get to a point where both yourselves and Bluesight Studio are happy to proceed. 

Once the homepage template design has been signed off, we will then apply the same styling to the remaining number of templates outlined in the project proposal, these usually include at least the following; Contact Page, Blog Archive, Blog Post, Core Template. Other templates are likely necessary and will be added to meet your websites needs. We provide an opportunity to give feedback on all templates before they go into development. 


4. Development process

Now that all the designs for your website have been agreed upon, it is time to take those static designs and turn them into a fully functioning WordPress Website.

This is a process known as development, it requires the use of 3 main coding languages (HTML, CSS & JS). The development process usually takes around 3-4 weeks depending on how many templates are requires and how complex the website designs are. 

5. Content creation

While the website development takes place, this is a great opportunity for you to start putting your content together and planning where all your copy, images and other media files will be shown on the website.

Content creation and copywriting can either be done by yourself or Bluesight Studio have a network of Photographers, Copywriters and other creators who can provide their services for an additional fee.

6. Testing and content upload

After the website development process and the content creation has been complete, we will begin to take all the content provided and start to upload it into the website. While we upload the content we will also be checking to see if there are any bugs or glitches that arise and will ensure these issues are resolved to ensure your new WordPress website looks slick and functions smoothly. Once we are happy with the website we will then send a link to you allowing you access to the development site so you can perform your own internal testing and report back. You can also let us know if you want any of the content tweaked.

7. Website launch and training

Once you are 100% happy with your new website, we will then perform the process of redirecting your old site to the new version. We only do this early on in the working week, this ensures that if there are any issues with the site after launch we are available to fix any mishaps, this safeguards your brand image and ensures that no business is lost on your end. 

Either just prior or after the website launch, we will provide you with a training session via a video call. This session will run through the backend controls of your WordPress website and gives you the freedom to edit content and add new pages without the need to come to us. Although if you are ever uncomfortable with editing your website, we are more than happy to lend a helping hand. 

As standard we provide 2 months of free support post launch to give you peace of mind if anything arises that should not, we are on hand to provide our expertise. We also provide support retainers that are billed annually.


WordPress is a versatile and user-friendly Content Management System. It empowers you with control, flexibility, and a vast range of plugins for your custom needs.

Timelines vary based on project complexity. We provide tailored estimates during our initial consultation to ensure realistic expectations. A custom designed and developed WordPress website will take 3 months on average.

We only take on complete site redesigns, why? If we receive a website that has been worked on by a different agency, it can make it hard to provide ongoing support.

Yes, we provide continuous support and maintenance services to keep your website running smoothly and up to date.

We include SEO best practices into our development process. This ensures your website is well-optimized for search engines from the start. We also offer SEM (Search Engine Marketing) solutions including on-page SEO services and paid ads. These additional services allow the greatest possibility allowing your your newly built website can be discovered by users on Google.

Certainly. Whether you need a simple online store or a robust e-commerce platform, we tailor WordPress to meet your specific needs.

Being local allows us to understand the local market of Hawthorn intricately, tailoring your website to resonate with the local audience. It also allows us the option of visiting your business to fully understand what your brand is about.

Reach out through our contact form, and let's book in a call to discuss your project, goals, and how we can bring your vision to life.

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