App (Application)
An application, commonly referred to as an "app," is a software program designed to perform specific tasks or provide specific functions on a computer, mobile device, or other electronic devices. In the context of digital marketing, mobile apps are often developed to enhance user engagement, provide personalized experiences, and facilitate interactions between businesses and their audiences.
Apps can be downloaded and installed from app stores, and they cover a wide range of purposes, including social media, productivity, entertainment, and e-commerce. Marketers may leverage apps as part of their strategies to connect with users, deliver content, and offer convenient services, contributing to brand visibility and customer engagement.